Florida-based franchise agency group CruiseOne is expanding to Canada.
CruiseOne Senior Vice President and general manager Dwain Wall says he expects the first franchise to be selected by the end of the year and the first Canadian CruiseOne agency to open in early 2011. The model will be based on a combination of storefront and home based operations.
“We believe we can be fairly aggressive in this market,” said Wall, speaking to reporters at a press conference at cruise3sixty in Vancouver. Wall says CruiseOne has done all the legal “due diligence” to begin operating in Canada.
CruiseOne will initially focus on Ontario, British Columbia, and Alberta. Wall says he understands entering the Canadian market requires a different approach and understanding of the market and that they also plan to enter the French-speaking market.
Wall says his group has done its homework in understanding the Canadian travel seller requirements; “It’s not as simple as saying ‘take our model and move it to Canada.’ That’s not the way we grow.”
CruiseOne currently has more than 600 agencies in the U.S., and plans a global expansion. It currently has one franchise in Norway, and Canada will be the next big push on the international side.
CruiseOne is part of World Travel Holdings and claims the title of the worlds largest seller of cruises.