Antorcha Joins Carnival In New Sr. V.P. Guest Commerce Role
Open Jaw

Gus Antorcha, who has a variety of experience in travel and tourism, retail, and consumer goods, including wine and spirits, has been named Senior Vice President – Guest Commerce at Miami based Carnival Cruise Lines.


In this newly created position, Antorcha will be responsible for the company’s on-board revenue functions and concessions, including tour operations, photography, spa, casino and beverage operations, as well as on-board marketing.  Antorcha will join Carnival June 2nd, reporting to Carnival’s Executive Vice President of Operations Ruben Rodriguez.


Prior to joining Carnival, Antorcha spent 12 years with the Boston Consulting Group, (BCG), a global strategy and management consulting firm that includes Carnival as a client.  Most recently, he oversaw the implementation of a number of shipboard projects for Carnival as partner and managing director of BCG’s Miami office where he focused on branded travel and hospitality companies, including the hotel, airline, timeshare, restaurant and cruise line sectors.


“As a BGC client, we’ve had the pleasure of working with Gus for a number of years and his unique perspectives and experience across key consumer categories will be a tremendous asset to our company,” said Rodriguez. 


Antorcha graduated from Duke University with a BA in economics and markets and management and subsequently earned an MBA from Stanford Graduate School of Business.


Born in Caracas, Venezuela, Antorcha resides in Key Biscayne, Fla. 


Carnival has two new ships on order — the 130,000-ton Carnival Magic, which is scheduled for delivery in 2011, and a sister ship set to debut in 2012.

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