Cruise Leaders: MSC Cruises' Richard Sasso
Cruise Week

Industry publication Cruise Week has profiled the leaders of six major cruise lines, each of whom is a key force in shaping the industry. The profiles were created based on the observations of veteran reporters. This is the 6th and  final instalment.

The busy Richard Sasso is wearing two hats these days: one as the leader of MSC Cruises USA, another as Chairman of CLIA's marketing committee. He makes it all look easy, having been in the cruise business for decades. There's rarely a situation that's new to Sasso and he stays fresh partly by involving himself with entrepreneurial-type projects. He was instrumental in the initial phases and successes of Celebrity Cruises; now he's an instrumental part in the building of MSC Cruises, the newest of the large cruise lines.


Sasso is known and trusted by his peers. "Whenever there's a big issue, Rick, as the CLIA marketing representative is one of a small handful of persons on the phone discussing with other leaders just what the industry approach will be," observes one reporter.


He provides an experienced perspective. At a recent CLIA press conference he passionately defended the cruise business in the wake of criticism about ships calling in Haiti after the earthquake. Sasso is a passionate and intuitive exponent of the strengths of his company and the business.

You may also like
Carnival Corp “Outperforms on Every Measure” with Record Wave Season
Carnival Corp, which owns Carnival Cruise Line, Princess Cruises, Holland America Line and Seabourn, reported record Q1 revenues of $5.4 billion ...
World-Class Culture, Fine Wine and Mating Rhinos; South Africa Comes to Town
South Africa’s Justin Barnette, the highly entertaining head of Marketing and Communications, said the tourism team wanted to come to Toronto ...
Plane in Flight
CAPA ANALYSIS: With Lynx Gone, Canada’s Big Airlines Are Playing it Smart
A Senior Analyst, Americas, at Sydney-based CAPA - Centre for Aviation, penned a story this week that looks at how Canadian ...
JTB Invites GTA Advisors to Attend ‘Evening with Jamaica’ Event 16-17APR
The Jamaica Tourist Board is hosting two events in Toronto for GTA advisors to experience an Evening with Jamaica on 16APR ...
Sandals Saint Vincent and the Grenadines Opening Hailed as a First
The 18th resort in its portfolio, Sandals Saint Vincent and the Grenadines held its ribbon cutting ceremony on 28MAR. For travel ...

Talk Back! Post a comment: