ME Hotels, a collection of urban hotels and resorts operated by Sol Melia, has announced that the brand’s Cancun property, ME Cancun, will shift to an all-inclusive business model as of January 1st, 2011. ME Cancun will become the brand’s first “Complete ME” concept, whereby non-guests are prohibited access to the property grounds and amenities but will be allowed to partake in the property’s a la carte culinary offerings and social scene.
Gabriel Escarrer Jaume, the Co-Vice President & CEO of Sol Melia Hotels and Resorts says, “We are excited to evolve the ME brand with the implementation of the Complete ME concept at our Cancun property. This dynamic model will allow the property to cater to a wide array of guests while meeting new consumer demands which have become increasingly driven by the desire for more qualitative value with freedom. Thanks to this calculated business decision, ME Cancun will now become the area’s premier all-inclusive property, offering guests a superior product coupled with the high service standards our guests have grown accustomed to.”
Following upon the success of Sol Melia’s all-inclusive Paradisus Resorts and adapting to the Cancun market, where all-inclusive properties thrive, ME Cancun’s 419 rooms will now allow its guests to choose from an array of packages from traditional basic all-inclusive offerings to premium selection of accommodations with elevated privileges and amenities.
Raul Petraglia, Managing Director for ME Cancun added, “With the region lending itself to such a business model, we anticipate the Complete ME concept in Cancun to become a successful operation, exceeding the expectations of both our international guests and our loyal local market.”
Unlike most all-inclusive properties where a bracelet identifies hotel guests during their stay, ME Cancun will offer a proprietary identification system allowing all outlets to quickly identify guests. ME properties in Cabo, Madrid and Barcelona will not adopt the “Complete ME” approach and will remain operating on a European Plan (EP) basis.