Michael DiLollo, President of Transat Tours Canada, has named Annick Guérard Vice President, Marketing and Web Commercialization. In her new role, she will be responsible for the Air Transat, Nolitours and Transat Holidays brands and marketing programs, commercialization of their products. Annick will assume her new duties August 16th.
Since 2007, Ms. Guérard has led the operations of the Transat business unit Jonview Canada, Canada’s largest incoming tour operator, as its Vice President and General Manager. Following her arrival at Transat in 2002, Ms. Guérard held senior management positions in two of the company’s biggest business units, including Senior Director, Customer Service, Air Transat and Director of Brands as well as Interim Vice President, Marketing, Transat Tours Canada. She began her career as a director of international projects in the transportation industry, later joining the Deloitte Consulting group as Senior Advisor, Organizational Management.
“During the past eight years at Transat, Annick Guérard has shown leadership qualities that have been noticed within the organization.” Said Mr. DiLollo. “An excellent, action-oriented manager recognized for her talents as a communicator and her energy, she has a profound understanding of the tourism industry and its commercial issues. She is the ideal candidate to tackle the demands and challenges facing our industry, which is characterized by aggressive competition.”