Are Travellers Getting Tired Of Buying Online
tNoozby Timmothy O'Neil-Dunne

Two recent studies point to some interesting potential trends in online travel. I believe that the hard line between online and offline is rather losing its luster. The consumer of travel products does not have a single interaction. Buying travel is not like buying paint. It is a highly emotional experience and the inspiration to purchase chain requires many interactions along the way.

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