ASTA has come out in strong support of the announcement by iTrek that it would stop its negative marketing campaign. The Australian travel insurance provider had launched a much-decried 'Travel Agents Are Dead' film contest (as reported 05MAR on Open Jaw).
ASTA President and Chair Chris Russo said: 'On behalf of our more than 10,000 members across the world, we are extremely pleased to learn that iTrek has stopped the negative campaign. Admitting a mistake is never easy, but we all make them. We thank iTrek for a sound decision. And, we are most grateful to TravelGuard for its efforts in bringing this campaign to an end and publicly reaffirming its commitment to travel agents. It is reassuring to know that the important role travel agents play in the sale of travel insurance has not gone unnoticed.'