itravel2000, a Travelzest company, has come out in support of Westjet and the Association of Canadian Travel Agencies’ (ACTA) in their call for greater transparency in taxes and fees that are being charged for vacation packages. They are calling for an end to tour operators inflating taxes as a scheme to advertise low base prices.
This is not the first time that itravel2000 has gone public with their dismay of travel advertising practices. In August 2008, a petition initiated by itravel2000 received over 22,000 signatures in response to their desire to have airlines advertise the final price that customers pay rather than advertising without the "taxes", which can sometimes be more than the base fare that is advertised.
"It’s not fair to the consumer to have a misinformed representation of what the price breakdown is. When you purchase anything else from a retail outlet, you expect the base price and the tax that is in line with the individual provinces," said Stuart Morris, V.P. of Marketing at itravel2000. "It’s about time that we as consumers stand up and demand full disclosure of all taxes and fees associated with the advertised trip," added Morris.