Hang on to your gourds, Pumpkins, Google is here. Apparently the search behemoth is about to buy ITA Software – a travel search servicer that is so big, (how big?) they make Softvoyage look like Goldilocks. Iâ€™ve been wondering when Google would decide to take over travel.
ITAâ€™s motto is â€œSolving the Travel Industryâ€™s Most Complex Problemsâ€. [Donâ€™t bother. I searched â€˜how to make moneyâ€™ on their website and they donâ€™t have anything.] Point is, dahrlings, these guys have the same hold on travel as Google has on â€¦ the world. They power up AC, Aeroplan, CO, US, AL, Kayak, Orbitzâ€¦
You see where Iâ€™m going with this? Weâ€™re talking the marriage of Walmart and MacDonaldâ€™s. Facebook and Twitter. The Amazonians to the Argonauts (not the football team). Whatever. One thing I can promise you, dahrlings, is that things will change.
Oh, and another thing. Once again I say, hang on to your gourds, Pumpkins, Nigelâ€™s baack.