People! People! Consumers arenâ€™t totally stupid. They can figure out that they clicked to book a $659 package, which inexplicably changed to $1,100.Â Thatâ€™s the kind of thing people notice. And now theyâ€™re talking about it to the media.
I mean itâ€™s one thing to hide some extras in taxes and fees, or make up surcharges, but just changing the price mid-transaction? Câ€™mon, Pumpkins, make an effort. You canâ€™t have a product price that bobs around like a Pina Colada-soaked tourist in high tide.Â Now you see it, now you donâ€™t. People are getting suspicious.
Itâ€™s like Doctor Evil has taken over the booking engines. â€œOh, I got one! Letâ€™s charge him One Million Dollars ! Ouahahaha!â€ Or has the millennium bug caught up to us a full decade on? (I know itravel and Vision saw that one coming.)
On second thought, perhaps this little scheme isnâ€™t as numb nuts as it appears at first blush. Itâ€™s not like the miraculously enlarged price isnâ€™t right there on the screen for all to see. Nobodyâ€™s â€œstealingâ€ or anything. As my second mother-in-law used to say, â€œIf you donâ€™t take the money right out of their wallets, theyâ€™ll just keep sitting on it.â€