Chains and consortia are collecting more agencies than Tiger Woodsâ€™ has cocktail waitresses. [And BTW, heâ€™s holding a private little conference today for select press at a Florida golf club to â€˜apologizeâ€™. Did he have sex with them too?]
There are agency growth announcements almost daily: V.Com added 60Â new agencies last year; Ensemble was up to record numbers this fall; UniglobeÂ acquiredÂ large corporate agencies; Atrium or Vasco Gamma or whatever (just decide on a name and stick with it already) is growing; Travelsavers has big plans; and on and on.
Iâ€™ve never been great at math, Pumpkins, but somewhere in all the numbers, 2 plus 2 is beginning to look like 44. With all the culling over the past decade, there are only so many of you left. Thereâ€™s only one explanation for everyoneâ€™s â€˜growthâ€™: thereâ€™s a bunch of marauding serial consortium hopping agents out there. One day here, the next day there. People, youâ€™ve got to pick one and stick to it! You canâ€™t go jumping from one bed to another like a philandering golf pro.
Boy, do we ever need fresh blood.