Excuse me, dahrlings, but...

This Time We Have To Beat It

You Have To Show United That You’re Really Not Scared
They’re Playin’ With Your Life, This Ain’t No Truth Or Dare
They’ll Kick You, Then They Beat You,
Then They’ll Tell You It’s Fair
So Beat It, Just Beat It
Michael Jackson, with liberties. [Like he never took any.]

When commissions were capped, what did we do? As I recall, travel agents far and wide rallied into a solid chorus of “umm.. gee…duh.†Then when commissions were cut altogether, our mettle was truly tested. We rose up and … complained! To anyone who would listen. In fact, we are still complaining to this very day. Incessantly. Persistently. Tirelessly. Boy, when we put our minds to something, there is no stopping us.

Now, United is testing the buoyancy of the merchant waters — threatening our transactional existence. When Delta capped commissions back in ’96, no one believed the others would follow. It took about 2 days. Do you think Delta, American, Continental, Alaska, Aloha, American Eagle, Jet Blue, US Airways, and yes, Air Canada, are not watching United’s move very closely and calculating what it could mean to their bottom line?

It Doesn’t Matter Who’s Wrong Or Right

Just Beat It, Beat It

Beat It, Beat It, Beat It

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