When life gives you lemons, make lemonade, the saying goes. Or maybe beer.
Famously beach-friendly beer brand Corona Canada is converting Canadians' recent travel woes into travel dreams, putting, as it says, a "positive spin on their travel nightmares with a chance to find paradise" through a new, tongue-in-cheek social media contest called Corona Lost & Found.
Corona Lost & Found will give a select number of unlucky Canadian travellers (except residents of Quebec and New Brunswick) the chance to flip the script on their negative travel experiences.
Those who take to Twitter to gripe about a recent travel frustration can be entered to win an all-expenses paid dream trip do-over, Corona-style, on the beer company's Caribbean private island.
Corona Island is described as a "first-of-its-kind island paradise in the middle of the Caribbean," owned by the beer brand. As a "beer that was born at the beach," Corona says the island was created in line with the brand's mission – to protect paradise. From construction to energy production, food sourcing and guest experiences, the island operates with a minimal environmental footprint.
Since the contest launch 01MAR, Corona says it has actively responded to 115 unique tweets and counting of lost luggage stories – as well as other travel woes – encouraging consumers to shoot their shot at turning their tweets into tickets.
"The ability to disconnect from our busy lives and reconnect with nature is a core value for Corona, and was ultimately the inspiration behind building Corona Island," said Mike Bascom, Senior Marketing Director, Corona Canada.
"With a recent increase in travel stressors – whether it's lost luggage or delayed or missed flights – we wanted to encourage Canadians to share their travel mishaps with us for the chance to find paradise with a trip to Corona Island."
In the upcoming weeks, Canadians of legal drinking age are encouraged to share their travel stories with Corona Canada's Twitter account for a chance to rewrite their story from negative to positive and find paradise at Corona Island.
A lot of Canadians might like to drink to that.
It’s been a tough travel season for lost luggage, but we want to give you a chance to turn that around! Reply to us and tell us your lost luggage story and you could win a trip to a first-of-its-kind paradise, Corona Island. pic.twitter.com/j2zYFUBEfj
— Corona (@coronacanada) March 1, 2023