
If you’ve got clients looking to recharge with laid-back Caribbean vibes, Margaritaville Island Reserve Resort Riviera Maya hits a note that’s sure to resonate.
The first-ever adults-only Island Reserve offers a relaxed, all-inclusive ocean-facing experience, including top-notch bars and restaurants that open directly onto the pool, the perfect place for friends or couples looking to unwind and reconnect.

Located in the Riviera Maya near Puerto Morelos, just 15 km from Cancun International Airport, the resort blends lush design, oceanfront views, casual luxury and Margaritaville’s iconic “island state of mind” energy.
Dedicated “Parrot Heads” will recognize nods to the brand’s founder, American musician Jimmy Buffett, sprinkled throughout the property, with classic references to hit albums like “Changes in Latitudes, Changes in Attitudes.”

Now operating under the Karisma Hotels & Resorts umbrella, the resort is ideal for clients seeking a Caribbean escape without the hustle of a high-energy property.
“I just think it’s such a fun brand,” says Bea Barbero, Karisma’s senior director of global sales and an avid Margaritaville fan. “Themed accommodations and concepts like these are becoming more popular with clients overall—they’re looking for a different type of experience.”
And Margaritaville Island Reserve Resort Riviera Maya delivers unique experiences in spades.
“We were the pioneers in introducing the floating taco avocado boat, so how fun to be able to do that? Have some tacos in the pool, of course, accompanied by a margarita,” says Barbero. “It’s a really great way to make friends.”

Guests at the 355-room resort can dine at one of four restaurants, enjoying an authentic taste of Italy or custom-raised cuts of beef chosen with the guidance of a “meat sommelier” at JWB Steakhouse. All-inclusive packages include breakfast, lunch and dinner, plus delicious snacks, as well as a fine selection of premium international drinks.
The resort is also home to the only LandShark Brewery in Mexico, where guests can try signature brews or grab a delicious bite, perfectly paired with a cold one. A variety of swim-up bars also offer refreshments, while those looking to dry off, but not out, can check out The Salted Rim Margarita Bar & Lounge.

“I love to kind of say that (Margaritaville) has a laid-back, casual beach vibe enhanced by an upscale, all-inclusive,” says Barbero. “So it’s the best of both worlds.”
Suites are thoughtfully laid out, with elevated tropical décor and swim-up options. And if your client books a Luxury Paradise Suite through Air Canada Vacations before 31OCT, they’ll only pay the King Paradise rate.

Clients looking to celebrate big occasions, or even tie the knot, will find that Margaritaville offers a full range of services to help them plan their special day in paradise. Experienced event and catering staff are happy to work with guests on unforgettable birthdays, retirements, reunions, professional retreats, weddings, and much more.

The resort also boasts a number of innovative features, like the Joe Merchant shop, where guests can customize their in-room refreshment bar. With assigned points based on their length of stay and room category, guests can pick up their preferred beverages and snacks for a personalized in-room experience.
And yes, your clients will be able to “Live life Like a Song” while they’re soaking up the sun.
“It’s a really fun vibe combined with music,” says Barbero. “Not only for Parrotheads, but for anyone that’s looking to get away.”
Margaritaville Island Reserve Resort Riviera Maya entertainment keeps the island vibes going day and night with poolside performances by live bands, DJ-driven pool parties, mixology classes, dance lessons, Caribbean parades, and so much more. Whether your clients are into trivia, karaoke, cornhole, or tabletop games, they’ll find plenty to make every moment of their stay memorable.
Guests who want to stretch their legs can head to the pickleball court or even get a little competitive at one of the resort’s uniquely chill glow-in-the-dark tournaments.

And for clients who want to escape everything but their health routine, there’s the Fins Up! Fitness Center, which has all the state-of-the-art cardio, strength training, and flexibility guests need to maintain their wellness regimen.
Pure bliss is also on tap at the St. Somewhere Spa, an 8,000-square-foot oasis focused on deep relaxation. Surrender to solace with expert-administered wellness practices, a full-service beauty salon, and endlessly restorative respite. Enjoy a full range of remedies like fruit-based body scrubs, rejuvenating botanical skin treatments, soothing massages and more.

It features hydrotherapy, tropical body scrubs, a full-service beauty salon, plus couples’ suites and a cocktail-themed treatment menu.
After all, it’s five o’clock somewhere.






