THE ORIGINAL: America’s First Resort Destination™

Where genuine hospitality began

Breeze-filled days, elegant evenings and beautifully appointed historic hotels are some of the reasons The Palm Beaches bring to mind the Golden Age of travel.

That’s because the destination literally is the very first resort centre in the U.S. and has retained much of that era’s gentle touch.

The Breakers Palm Beach
The Breakers Palm Beach

Slow growth, thoughtful development and an emphasis on genuine hospitality is what differentiates The Palm Beaches – whether your clients are looking for five-star luxury, or an affordable family getaway. It’s the place where genuine hospitality began.

Consisting of 39 cities and towns and boasting some 47 miles of pristine beaches, the choice of vacation options are endless. With cleaner sand, warmer waters and fewer crowds, the region has been attracting visitors for over 125 years. So they’ve had time to figure out how to do it right!

A “Veritable Paradise”

Ever since Henry M Flagler declared The Palm Beaches a “veritable paradise” back in 1893, the region has been attracting Hollywood stars such Mary Astor, Burt Reynolds and Perry Como and where JFK had a home.

That year, Flagler started building the largest wooden hotel structure in the world in Palm Beach to serve his railroad from the northern US to South Florida. In 1896, he opened the Palm Beach Inn, which soon became The Breakers Palm Beach – now a legendary AAA Five Diamond property.

Today, Tiger Woods, Jimmy Buffet, Bill Gates and Howard Stern all live in the county. The Addison Mizner-inspired architecture, with its Spanish influence and resplendent gardens, attract literary icons and artists from all over the world.

The Brazilian Court Beach Club Pool
The Brazilian Court Beach Club Pool | Photo: Discover The Palm Beaches

Enduring & Timeless

“It’s a timeless classic,” Nick Parks, vice president marketing at Discover The Palm Beaches, says of the region. “As the world embarks on a new era of travel, The Palm Beaches has remained enduring and timeless.

“We seek to remind travellers of this gentler side of the Sunshine State. For generations, The Palm Beaches has provided matchless service that complements its definitive reputation as a world-renowned vacation destination. Visiting Palm Beach County is truly the best way to experience Florida, and when people are ready to travel, we are here to welcome them with open palms.”

A genuine nostalgia surrounds the idea of a traditional beach vacation in The Palm Beaches – and that’s what sets the destination apart. It’s the keeper of a flame, a representation of the Gilded Age of Travel.

Historic Hotels

There’s no denying that a sense of historic glamour resonates throughout the destination’s resorts. After all, travellers have been experiencing the pleasure of strolling out of their ocean-view rooms and gazing past the palm-tree-shaded pool to watch the sunrise over the Atlantic Ocean for more than a century.

For unapologetic luxury, tell your clients about one of the most historic properties in Florida, The Breakers Palm Beach, which has been a big hit with US presidents and foreign nobility over the years. For a more intimate, boutique-hotel experience, suggest the roaring 1920s’ glamour of the Brazilian Court Hotel. Or, if they prefer to be in the middle of it all, they’ll love the Colony Hotel & Cabana Club, which has been family-owned and operated since 1935.

Arts and Culture

Look around: It’s easy to see why The Palm Beaches’ scenic beauty has inspired generations of artists and collectors. Art is a way of life in funky Delray Beach, where Pineapple Grove and the Old School Square are overflowing with galleries and studios.

Einstein Mural
Einstein Mural: Eduardo Kobra for Canvas Outdoor Museum | Photo: Adrian Wilcox Photography

Your clients can also browse prestigious collections at the Boca Raton Museum of Art and the Norton Museum of Art. At the Flagler Museum, they can step inside the Gilded Age mansion of Henry Flagler to view period artwork and opulent furnishings.

Flagler Museum
Flagler Museum | Photo: Discover The Palm Beaches

When it comes to entertainment, it’s well worth checking out the West Palm Beach Arts and Entertainment District and Harbourside Place in Jupiter. Grab concert tickets at the Kravis Center for the Performing Arts in West Palm Beach or enjoy cabaret sets at the Crest Theatre in Delray Beach. And if your client is looking for a truly unique experience, the Cultural Council of Palm Beach County offers a Cultural Concierge program that organizes customized cultural experiences.

Yes, the Golden Age of travel can be rediscovered in The Palm Beaches. And it’s an age that’s overflowing with finely-curated cultural experiences and elegant historic splendour. Henry Flagler described The Palm Beaches region as a “veritable paradise” back in 1893 – and those words still ring true in 2021.


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