TDC Launches Social Media Program for Members

Transat Distribution Canada (TDC), Canada's largest network of travel professionals entirely Canadian-owned, recently launched TDC Social Media powered by Rallio, a turnkey solution to improve the online presence of network members, which allows them to manage all their social media pages centrally. How? By offering original and above all exclusive content to TDC network members that can be personalised for each of their agencies, completely free of charge.

“In the distribution industry via travel professionals, it is not always easy to stand out since the product offering is relatively similar from one network to another,’” says Karine Gagnon, TDC’s General Manager. She continues: “The key to carving out a distinctive place in the customers’ minds is to have a strong voice and a unique brand image online, especially on social media. And that's what TDC Social Media offers to members of our entire network: it doesn't matter whether you're a franchised or affiliated agency, a Transat Travel/Voyages Transat agency or a member of the agent@home program, everyone can connect their Facebook page for free on this exclusive channel. And when I say all, it really is the case: the agency can obviously connect its Facebook page, but each advisor can also connect his or her personal page, free of charge. It's a real win-win situation”.

The general manager adds that “much of the content distributed via this new channel is developed in collaboration with our valued partners, with whom we always work closely”.

An easy-to-use and flexible tool

For Marc Pelletier, senior director of marketing, communications and events, “TDC Social Media is an essential addition to our marketing arsenal, and of great added value for our members”. Firstly, TDC Social Media offers a very rich content library. “Our members have access to original and impactful publications and visuals, created for them by the TDC marketing team, and made available to them if they wish to modify them. For me, it ticks all the boxes: it's perfect for both the owner or advisor who has few resources to devote to maintaining their online presence and needs something ready to use, as well as for those who are already very active on social media but would like occasional support to improve their posts”, Pelletier says.

He continues, “It is also a powerful distribution platform, which allows us to transmit, in a centralised way, the content that we create for our members, content that is personalised with the agency's contact details and that directs them to their website, and this without anyone having to intervene, since everything is programmed in advance. Social media TDC also incorporates a writing aid tool powered by artificial intelligence, to increase efficiency and compensate for lack of inspiration”.

Marc Pelletier says that “as our raison d'être is to support our members, access to this exclusive channel allows them to focus on their area of expertise, namely travel sales. We want to equip them to be more agile, to make the most of social media, as a strong online presence is essential for business development”.

Finally, he mentions that “this is only the beginning and TDC Social Media will continue to develop in the coming months with the addition of new features”.

Feedback from our members

Since its establishment, TDC Social Media has achieved a high satisfaction rate among many agency owners.

For Sarah Crowhurst, owner at Travel Plus The Travel Place, “TDC Social Media has taken our social media posts to the next level! The engaging and creative posts truly set us apart in the industry. The platform is very user friendly, making it easy to schedule and create new content in just minutes. I can't wait to dive into the AI editor and explore even more ways to enhance our social media presence”.

For his part, Jeromy Wilhelm, Owner of Marlin Travel Hanover, mentions that “transitioning to the new TDC Social Media platform was seamless and easy. I’m certainly impressed with the richness of the graphics, the quotes are captivating and I’m hopeful that over time, as I increase the consistency of my social media posts, I’ll see an added increase in engagement. Overall, I’m happy with what I’ve seen so far”.