Air France-KLM has signed a deal to use the Farelogix FLX Merchandise engine to deliver personalized offers and dynamic fares for ancillaries through direct and NDC channels.
FLX Merchandise is an airline-controlled merchandising and rules engine that enables airlines to create customized product and service offers for multiple sales channels, including travel agencies (direct or via GDS). Travel technology provider Accelya acquired Farelogix last year.
“Our customers are expecting more personalization, more options to choose from, more relevant offers,” says Pieter Bootsma, Chief Revenue Officer, Air France-KLM.
Using FLX Merchandise, seats on Air France and KLM will be dynamically priced, in real-time, based on demand. Air France and KLM will also use the technology to provide dynamic bundles to customers. This step towards greater personalization will enable bundle offers – such as a flight ticket and preferred seat – to be delivered to customers at an optimal price, thereby increasing the opportunities for upsell conversion.
According to Accelya, this functionality will help maximize revenue for the airline while providing choice to agents’ customers.
James Fernandez, Chief Commercial Officer at Accelya, said, “Using our technology, Air France and KLM can more easily address the needs of corporate and leisure travellers for bookings made on its website and through NDC channels.”